The Care Ritual

Every rug in this catalog is built around one promise: it goes in the washing machine and comes back as itself. Here is the full routine, and the construction facts behind it.

Daily and weekly

Low pile is the quiet hero of this line. Vacuum with the pile direction — nothing tangles, nothing sheds, and robot vacuums roll straight over. Doormats prefer a shake at the door. For the velvet-touch pieces (the Folk Manor family), keep the vacuum on low suction so the nap stays standing.

Spills

Blot, don’t rub. A damp cloth with a drop of mild soap handles coffee, mud and most of a toddler’s repertoire. Because the designs are printed into the fiber rather than dyed in the yarn, spot-cleaning does not leave pale ghosts.

The machine wash

• Fold loosely — even the 2×10 runners fit a standard household drum. Wash large pieces solo.
• Cold water, gentle cycle — the printed color is wash-fast at cold temperatures.
• No bleach, no fabric softener — bleach attacks the print; softener coats the TPR backing and weakens its grip.
• Skip the hot dryer — air-dry flat or over a rail; a dryer’s air-fluff (no heat) setting is fine. Heat is the one thing the rubber backing genuinely dislikes.

Why it lies flat and stays put

The backing is textured TPR — thermoplastic rubber — bonded to the rug, which is why no separate pad is needed on wood, tile or vinyl. After a wash the backing re-grips as soon as the rug is dry and down. If a corner remembers the drum, lay it flat under a stack of books overnight; it forgets.

How often

Doormats and light colorways: as often as they ask, monthly or more — that is what they are for. Dark grounds and mid-tones in hallways: a few times a year, with vacuuming in between. There is no wash-count the rugs are rated against in our experience of the line — the routine above is the whole secret.